ON SOCIAL
Below are specific campaigns I have worked on. Click on the images to be taken to the posts.
USMNT vs Germany
The USMNT vs Germany match at Pratt & Whitney Stadium was sold out so our marketing strategy pivoted to focus on pre-match communication. Below were some of the strategies we initiated to increase engagement and prepare fans for the match.
Community
We worked alongside US Soccer to invite the Wounded Warriors Project of Connecticut to a practice before the match.
Food & Beverage
We debuted specialty cocktails for the game and promoted it on social, email, and our website.
Parking
With 36,000 fans coming to the game, we wanted to over-communicate parking options. This included multiple social media posts and emails with info and maps.
Additional Social Highlights
Wolf Pack Hockey
One of the main objectives of the Wolf Pack marketing department is to strengthen our connection with the community. One of the ways we do this is with social media. These past 3 years, we have included more player content, worked with more community partners, and consistently posted across the platforms. This has led to an increase in followers by upwards of 70% and an increase in engagement with an average of 2.5 million organic Facebook impressions a month.
Player Content
Our goal with increasing player content was to create a stronger connection between the community and the players. We not only increased in-game highlights but also worked with the players to promote upcoming games. This helped us promote the team despite what was happening on the ice good or bad. We also increased our use of short-form videos on these platforms.
Community
To create a better community connection, we worked with a variety of partners to promote upcoming games and the brand. This included giving away tickets, sponsoring items, and making appearances. A unique initiative we did was working with a new local ice cream shop to make a "Sonar Shake". Members of the team then went to the shop and made the shakes.
Promos
It was important to our team to create a variety of content pieces to promote upcoming games and initiatives. We pushed our team to come up with attention-grabbing content that was not just static images and the same promo graphics over and over. For example, to promote $2 Bud Light, we did our spin on the Chef Boyardee TV ad.
